Sarah Masete
Name: Sarah Masete
Where: Berlin, Germany
Sign: Leo
Instagram: @xasete




Where are you from? I'm polish-ugandan, born and raised in Stockholm, Sweden.
Do you align with your astrological sign and what is it? Yes- I'm a Leo sun, Scorpio moon, and Capricorn rising, and I experience myself more as a combination of my placements than just one sign. My chart is water dominant, so intuition and the unseen play a big role in how I move, while my fixed placements like Leo and Scorpio give me a strong sense of direction, depth, and commitment. The Capricorn rising grounds all of that - it gives me structure, discipline, and a way to actually build and sustain what I envision.
Describe what it is you do. I work as an artistic director and cultural architect, shaping how multidisciplinary art forms are experienced and understood, while leading the Soho Mentorship Programme, supporting emerging creatives. I also operate as a creative director across brands, events, and visual projects. I co-founded Saint Loba, a platform building new structures for how artists of colour are positioned, supported, and sustained over time. Alongside this, I work as an artist using emerging technologies as my medium.
What is your favorite project you've worked on and why? Saint Loba - it goes beyond a project and exists as a long-term structure I am building. It brings together my creative, strategic, and political intentions in a way that feels fully aligned, both conceptually and materially.
Being able to build something that supports artists of colour in a real, sustainable way makes it one of the most meaningful work I continue to do.
What is your dream project? I keep my dream projects to myself until they are materialised ;) some visions are better nurtured in private before they meet the world.
Where do you see your art fitting into the world? My artistry challenges dominant narratives, both in what I create and in how I build and position my work systematically. It moves across art, culture, and structure, engaging not only with representation but with how visibility and value are produced. I see it as part of a broader shift - bringing the intuitive, the unseen, and the lived into forms that carry both cultural and material impact.
Who would you like to inspire? I want to be a role model to my inner child first - to guide her, make her proud, and show her what is possible beyond the frames she was given. Through that, I hope to resonate with anyone who sees themselves in her and the challenges she faced.